A PUB WITH PURPOSE
The Glade Community and Sports Pub
Winnalthorpes: A Pub with Purpose. Our Premier Wet-Led Community Sports Hub, powered by the FB Self-Employed Model, guarantees unbeatable value and an unforgettable atmosphere.
A PUB WITH PURPOSE
Winnalthorpes: A Pub with Purpose. Our Premier Wet-Led Community Sports Hub, powered by the FB Self-Employed Model, guarantees unbeatable value and an unforgettable atmosphere.
A strategic vision for Winnalthorpe's premier sports and community destination
The Glade presents a compelling opportunity to establish the primary wet-led sports bar in Winnalthorpe, Coventry. Serving a densely populated, price-sensitive local community, we address a clear market gap for an affordable, dedicated venue for live sports. By eliminating food service costs and focusing entirely on beverage sales, our model maintains highly competitive pricing. Success will be driven by creating an unrivalled atmosphere for viewing sports, underpinned by a value-driven pricing strategy.
Our business concept, mission, vision, and objectives
The Glade, a currently trading public house, will be transformed into a modern, flagship wet-led sports bar under FB Taverns' innovative self-employment model. FB Taverns will oversee refurbishment and provide ongoing support via the "Pub Success" platform, empowering a self-employed operator to manage daily operations.
To create the premier community sports bar for Winnalthorpe by offering outstanding value and a premium viewing experience within a welcoming, inclusive, and safe environment where everyone feels at home.
To successfully transform The Glade into a vibrant and profitable flagship venue, proving the success of the FB Taverns supported self-employment model. We aim to be the undisputed "go-to" location for live sports in the local area.
Current interior views of The Glade before refurbishment
Transformation concept for The Glade - Modern pub design showcasing our vision
Understanding our target audience and competitive landscape
The immediate, dense residential population of Winnalthorpe. Mix of young singles, couples, families, with a core of residents aged 35-49. Emphasis on an inclusive atmosphere for a diverse community.
"Local Liam": 40-year-old tradesman, avid sports fan, seeks a modern, clean, friendly local with great screens, good pints, and fair prices.
Winnalthorpe's socio-economic landscape (low-income households, high price sensitivity) is ideal for a value-driven, wet-led model. Our strategy directly meets the primary need of the local market.
No direct, like-for-like competitors.
The Glade is uniquely positioned to dominate the local market.
Strategic Advantage: Our business model is precisely engineered to serve a community where value is the primary driver of spending decisions. This creates a strong, defensible market position.
Our operational structure and management approach
The Glade operates on the FB Taverns self-employment model, empowering an operator with day-to-day autonomy, supported by the central FB Taverns team.
Rigorous selection for an operator with pub management experience, passion for sports, customer service skills, and community focus.
Our approach to attract and retain customers
Consistent brand identity across all marketing materials with The Glade's distinctive blue color scheme and tree logo:
The definitive community sports hub for Winnalthorpe. Pillars:
Cornerstone of the model. Establish The Glade as the clear leader in value by pricing key lines aggressively below local competition to drive footfall.
Expected financial performance and profit projections
Target Weekly Turnover: £8,000
Annual Turnover: £416,000
| Item | Weekly (£) | Notes |
|---|---|---|
| Turnover (Revenue) | £8,000 | Target Sales (Net) |
| Machines Revenue | £750 | Low estimate |
| Cost of Goods Sold (Wet) | (£3,600) | Assumes 55% Gross Profit margin. |
| Gross Profit | £5,150 | |
| Operating Expenses | ||
| Operator's Fee | (£1,760) | 22% of Net Turnover. |
| Business Rates | (£41) | Based on £2,120.75 per annum. |
| Utilities (Electric, Gas, Water) | (£350) | |
| TV Sports Packages | (£144) | Based on £625 per month total. |
| Entertainment & Licensing | (£25) | PRS/PPL licensing costs only. |
| Repairs & Maintenance | (£120) | Estimated at 1.5% of turnover. |
| Marketing & Promotion | (£25) | |
| Insurance | (£60) | |
| Waste Management | (£20) | |
| Rentals | (£174) | Glasswasher, Ice Machine, Darts and Innfinite |
| Total Operating Expenses | (£2,719) | |
| EBITDA (Profit before Tax etc.) | £2,431 | Gross Profit less Operating Expenses |
| Estimated Weekly Profit | £2,431 | |
| Estimated Annual Profit | £126,412 | |
How our innovative operational structure works
The following is a mock-up of advantages to operators proposed on a main website. Click the photo to open up the link.
